When the TikTok phenom, Charli D’Amelio, first danced onto the platform, she was often spotted with her signature Dunkin’ cold brew. Her fans noticed. We noticed. And, after months of playful banter and Charli fans rooting for her, we made the relationship official by bringing “The Charli” to the menu, her go-to order of a cold brew with whole milk and three pumps of caramel. 

We didn't stop there. We knew fans wanted more. For ‘The Charli’ sequel, we made her a key part of our first-ever Cold Foam launch with 'The Charli Cold Foam' AKA 'The Charli Remix.'

The remix featured her signature drink, now topped with Sweet Cold Foam and sprinkled with cinnamon sugar, for next level sippin’.

We even gave our fans their own sprinkle of fame, with the chance to get their signature drink featured on their local Dunkin' menu, just like Charli. They simply had to post a TikTok showing off their go-to Dunkin’ order and they too, could be famous. Fans went nuts.

Results

Her legions of fans were thrilled and came to Dunkin’ in droves. Many of their parents came as well.

• “The Charli” drove the strongest cold brew sales on record.

• Dunkin’ app downloads increased by close to 60%.

• Earned media coverage exceeded 2.6 billion impressions while TikTok #charlirunsonDunkin hashtags achieved over 130M impressions.

• 'The Charli Remix' topped that, becoming the best-selling Cold Foam beverage of the entire lineup, and representing 1/3rd of total Cold Brew sales.

• The 'Get your drink on your local menu' contest received over 42M TikTok views, at virtually no cost. This would've cost $450K for a TV spot to garner that same reach.